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I didn’t grow up with a dream to be involved in travel. “I had a career with accounting firm Arthur Andersen a startup in Silicon Valley. “I worked a long time in other areas,” she said. Despite her father’s ownership of Viking, she was not, as some might imagine, groomed from the cradle to become part of the industry. This concept led Karine Hagen, senior vice president of Viking Cruises, to enter cruising and river cruising. Looking past the trends, there’s a universal point of river cruising, Karst says: Travel makes people more tolerant and the world a better place. By 2018, the line will have at least one ship with this program on every river, and reservation agents will help guide advisors to the vessels that best suit their clients. This has led AmaWaterways to add an extensive onboard wellness program with a dedicated wellness leader. “I think women take care of family first we tend to anticipate needs, make people feel special and nurture and respond to trends at different stages of life.”Īmong these recent trends is a higher demand for healthy lifestyle options while on vacation. “Rudi deals with facts and hardware I deal with service and filling the ships, which is the people side,” Karst said. Karst, like Bettridge, emphasizes that female executives often bring a different perspective to the industry. The crew has also generated ship and shore programs after reviewing feedback from the increasingly multigenerational and family-oriented passengers.

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In the past, people hired staff like themselves because it was easier, but different cultures make different contributions and bring multiple talents to the table.”ĪmaWaterways team members are empowered to come up with their own initiatives, and Karst says she and Schreiner have been surprised by the staff’s creative ideas, such as a full vegan menu. “We are a family every team member is a partner,” Karst said. Joni Rein, Scenic // © 2017 Scenic Previous Next A co-founder of AmaWaterways with her husband, company president Rudi Schreiner, Karst says she is dedicated to teamwork. Kristin Karst, executive vice president of AmaWaterways, agrees that the experiential side of travel is what guests are looking for in redefining luxury - with personalization, time, service and space front and center.

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“You can have one person listening to classical music, another to jazz, one hearing the soundtrack to a movie being shown and others dancing to the music in their headphones,” Bettridge explained.

For instance, the headphones that are part of the onboard silent disco will allow two or more activities to be offered at the same time without encroaching on one another. Other changes that Bettridge says clients can expect to see across the fleet will draw on the technology used on U by Uniworld vessels. Uniworld’s Super Ships now have progressive dinners, hosted by the hotel manager and the captain a few nights on each cruise, with appetizers in the laundry room, dinner in the wheelhouse and more, along with treats such as outdoor movies on deck. She is also finding new ways to maximize the space on vessels in Europe, where size is limited by locks and bridges.

When Brett Tollman asked me to take over here, I couldn’t hesitate I jumped at it.”īettridge is overseeing some dramatic moves, including the launch of U by Uniworld, a product designed for the expansive millennial market.

“The ships are so small and so individual. Antoinette, I found river cruising,” she said. “Then, at the inaugural of Uniworld’s S.S. Later, as president for the Americas at Silversea Cruises, she discovered what a small-ship luxury line could do to make customers feel special. Bettridge came up from the front lines at American Express, making the move from corporate travel to leisure travel.